POCO India has announced Akshay Kumar as its brand ambassador ahead of the POCO X7 series launch, scheduled for 9 January at 5:30 PM.
According to the company, his partnership aligns seamlessly with the X7 series campaign Xceed Your Limits, which inspires users to defy conventions and reach for the extraordinary.
The POCO X7 series brings features to the premium affordable segment. The POCO X7 boasts a durable 1.5K AMOLED 3D Curved Display in its class, while the X7 Pro sets a new benchmark with the segment’s largest 6550mAh battery, featuring advanced Silicon Carbon Technology and a solid electrolyte. Both models are powered by the cutting-edge Xiaomi HyperOS 2.0, offering next-generation AI capabilities for an enhanced user experience. Designed for durability, efficiency, and immersive performance, the POCO X7 5G and X7 Pro 5G deliver flagship-level innovation at pocket-friendly prices, redefining value in the smartphone market.
Speaking on the announcement Himanshu Tandon, country head, POCO India said, “At POCO, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.”
Bollywood actor Akshay Kumar said, “Partnering with POCO is an exciting new chapter for me. I’ve always admired brands that dare to be different, and POCO’s fearless approach to innovation and its ‘Made of MAD’ philosophy truly resonate with my personality. The X7 series campaign, ‘Xceed Your Limits,’ reflects the energy and determination I believe in—pushing boundaries and striving for excellence. I’m thrilled to be part of this journey as POCO inspires India’s youth to embrace bold choices and redefine possibilities in technology.”
