Bharti Airtel has partnered with Perplexity to offer a 12-month Perplexity Pro subscription free of cost to all its 360 million customers.
Perplexity is an AI-powered search and answer engine that offers real-time, accurate and deeply researched responses to users in a conversational language. It elevates a customer’s search from a listing of web pages to an easy-to-read answer, which can be iterated with the self-learning AI tool for the precise outcome the user needs.
Perplexity has a free offering, which offers powerful search functions, while the Pro version provides enhanced capabilities for professionals and heavy users. Perplexity Pro includes more daily Pro searches per user, access to advanced AI models (e.g., GPT 4.1, Claude) and the ability to select specific models, deep research, image generation, file uploads and analysis, as well as Perplexity Labs, a unique tool that brings ideas to life. Perplexity Pro is priced globally at ₹17000 for a year.
This Pro subscription, worth ₹17,000, is now available for free, for all Airtel customers (Mobile, Wi- Fi and DTH) for one year. This marks Perplexity’s first partnership with an Indian telecom company. All Airtel users can avail this offer by logging in to the Airtel Thanks App.
Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel, said, “We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”
Aravind Srinivas – Cofounder, CEO – Perplexity, said, “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”
