Agilitas Sports, a Bengaluru-based innovation-led sportswear and athleisure brand, has secured an undisclosed amount as a strategic investment from Spring Marketing Capital, a brand-first investment firm.
The strategic alliance is aimed at helping Agilitas access Spring Marketing Capital’s expertise. Agilitas which has been on track to strengthen its core team and scale up operations, has now taken a decisive leap forward by focusing on marketing investment.
This partnership with Spring Marketing Capital will now help scale Agilitas into a category-defining leader in the sportswear industry.
The partnership with Spring Marketing Capital aims to create a brand that impacts the entire value chain, from manufacturing to retail, ensuring a powerful presence both in India and globally.
Abhishek Ganguly, CEO & Co-founder, Agilitas Sports, shared, “Celebrating a year of strategic collaborations, Agilitas is thrilled to announce its latest alliance with Spring Marketing Capital. While we are well on track with our initial goals of fortifying our core team and scaling up operations significantly, we are now well-placed to build multiple brands with a deep focus on brand-building within our category. Our aim is for a global reach, driven by a commitment to creating meaningful, long-lasting consumer connections. This strategic partnership with Spring Marketing Capital stands apart because it’s not just about capital infusion; it’s about fostering strong brands from the ground up. With Spring’s expertise in strategic marketing and capital investment, we are confident to meet the growing demands of the Indian market and cater to our trusted consumers.”
Vineet Gupta, Founder and Partner, Spring Marketing Capital, shared, “At Spring Marketing Capital, we recognize the vast potential within the sports category, which is primed for transformation. Agilitas is uniquely positioned to lead this change, not just by building a brand for India but by creating one that resonates globally. What truly attracted us to this partnership is Agilitas’ ambitious vision to achieve something remarkable on both domestic and international stages. Abhishek’s deep-rooted belief in the power of branding aligns seamlessly with our values, making this collaboration a perfect fit. Our commitment goes beyond a typical investment—our ‘skin-in-the-game’ philosophy ensures that we are fully engaged as partners, providing strategic marketing insights that will elevate the brand to its fullest potential.”
Founded in 2023 by former Puma India Managing Director Ganguly along with Atul Bajaj and Amit Prabhu, Agilitas Sports has already raised more than ₹530 crore across two rounds from a fund managed by Convergent Finance LLP, Nexus Venture Partners and a few individual investors.
Agilitas has recently acquired Mochiko, a sports footwear manufacturer in India and makes products for brands including Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, and US Polo.
The company further acquired long-term exclusive rights to the Italian footwear brand Lotto in India, South Africa and Australia.
Founded in 2019 by Raja Ganapathy (ex-CMO at Sequoia), Vineet Gupta (ex-CEO at DDB & founder of 22Feet Tribal), and Arun Iyer (CCO & Chairman of Lowe Lintas), Spring Marketing Capital perates funds across growth and early stages.
The growth-stage fund, launched in 2020, has made 10 investments, including Purplle, Mosaic Wellness, Niyo, Jar, and Giva.
The early-stage fund, launched in 2023, has made five investments, including Hyugalife and Cava, and is backed by investors such as Godrej Consumer Products Limited and Cipla.
