Aditya Birla Lifestyle Brands (ABLBL) has been listed on BSE and NSE, completing the demerger from Aditya Birla Fashion and Retail (ABFRL). Aditya Birla Lifestyle Brands Limited (ABLBL) was listed at ₹172.84 and ₹167.75 on the NSE and BSE respectively.
Aditya Birla Group’s fashion business into two independent listed entities: Aditya Birla Lifestyle Brands (ABLBL) and Aditya Birla Fashion and Retail (ABFRL).
This step marks the culmination of a year-long process of demerger where the western wear brands portfolio of the fashion business is carved out from the parent company to list independently.
Aditya Birla Lifestyle Brands houses a powerful portfolio of brands:
- Lifestyle brands – Louis Philippe, Van Heusen, Allen Solly, Peter England, Simon Carter
- Youth Western wear Brand – American Eagle
- Sportswear brand Reebok
- Innerwear business under Van Heusen
With this diverse portfolio of strong brands and access to free cash flow, the business plans to pursue an aggressive growth trajectory. It is expected to double in scale with improved profitability over the next five years.
Kumar Mangalam Birla, Chairman, Aditya Birla Group, said, “This moment marks both a recognition of the progress we have made and a clear signal of the scale of opportunity that lies ahead. India stands at the cusp of a transformative growth phase, with consumption poised to be a primary driver. ABLBL’s foundation is built on enduring strengths that set it apart in a competitive market. Our ambition is clear. To build India’s first portfolio of billion-dollar brands in fashion and lifestyle.”
Ashish Dikshit, Managing Director, Aditya Birla Lifestyle Brands, said, “As ABLBL embarks on this new chapter as a listed company, we do so with humility, a deep sense of responsibility, and unwavering confidence in our vision. On behalf of the entire ABLBL team, I extend heartfelt gratitude to our partners, investors and all our stakeholders for their enduring trust and support. We are energized by the opportunities ahead and look forward to building, together, India’s next generation of iconic brands.”
