Acuity Knowledge Partners, a provider of high-value research, analytics and business intelligence to the financial services sector, announced its rebrand to Acuity Analytics, the new trading name for the firm.
The new brand is supported by a redesigned website that gives clients a clear and up-to-date view of the firm’s expanded capabilities and the integrated business that Acuity has become.
The new Acuity Analytics website reflects this evolution. Designed around client needs, it provides a clear structure, showcases the firm’s blend of talent, technology and capability, and makes it easy for clients to understand how Acuity Analytics can support their priorities, whether through dedicated teams, AI-enabled workflows or broader digital transformation.
Robert King, Chief Executive Officer, Acuity Analytics, said, “Our people have always been the heart of this business. Their expertise and commitment are the reason we’ve grown to partnering with over 800 institutions globally. At the same time, we’ve recognised the opportunity that technology and AI bring to our work. This rebrand captures that journey; a business built on exceptional people, now strengthened by advanced technology. I’m incredibly proud of what Acuity Analytics has become and excited about what this next chapter means for our clients and our staff.”
Emma Crabtree, Chief Revenue Officer, Acuity Analytics, said, “Clients want partners who understand their industry and can support them with both specialist talent and modern technology. Our evolution to Acuity Analytics reflects that. The new brand and website give clients a clearer view of our full capability and how we combine domain expertise, data, digital and AI to deliver measurable impact. This positions us to support clients even more effectively as their needs continue to evolve and we enable them on that journey.”
