Actimedia PR & Digital, a Boutique PR and media communications firm has joined the distinguished global Travel Lifestyle Network (TLN), becoming the Indian representative of the alliance.
Travel Lifestyle Network (TLN) is an international alliance of 25 independent PR and communications specialists in the travel, lifestyle and tourism sectors operating across 37 markets. These include Asia, the Americas, Africa, Europe, India, the Middle East and Oceania.
As a member of TLN, Actimedia PR & Digital can access the partner members’ global experience, knowledge and contact databases, gaining diverse perspectives for their clientele and offering them a broad range of services across different markets.
Actimedia also further broadens TLN’s global footprint in India, expected to become the world’s third-largest consumer market by 2026. As more passionate Indian travellers seek to explore new foreign experiences-2024 saw an unprecedented 39% increase in search volume for overseas travel compared to last year-hospitality, travel and tourism brands across the world are stepping up their marketing game to find novel and innovative ways to connect with their consumers, expand their target groups and explore new, potential markets.
Amitabh Saksena, Founder and MD, Actimedia PR & Digital, said, “We are very excited and proud to be the India partner agency for the TLN network! With India being one of the most promising travel and tourism markets in the world, we feel that we will add great value to the alliance making it a win-win for us all. With a representation in every corner of the world, TLN enables us to form global connections across 37 markets for our clients that no other agency in India currently provides. We can now serve our international clients in a more seamless, organic way, while for our Indian clients, this opens a window of opportunity for them to explore new markets with us hand-holding them through the process.”
Natalia Rosa, CEO of Big Ambitions in South Africa and Chairman of TLN said, “Through this very strategic partnership with Actimedia, we further expand TLN’s global reach into one of the largest, fastest growing and among the youngest consumer markets in the world! A country with a population of 1.4 billion and a median age of 27.6 years will require expert, tailored communication solutions to enable a diverse pool of global brands to cater to the country’s high consumption of lifestyle, travel and tourism goods and services, including leisure and recreation. We are delighted to have them on board and look forward to a long and fruitful collaboration.”
