Head Digital Works, an online skill gaming platform and parent company of A23, has announced the launch of EPIC Poker Championship featuring Bollywood actor Vicky Kaushal as its brand ambassador.
The EPIC Poker Championship is a 19-day multiple-format poker festival running from July 3rd to July 21st, 2025, with a guaranteed prize pool of ₹28 crore. The championship will conclude with a mega finale hosted onboard the luxurious Deltin Royale in Goa offering substantial guaranteed prize pools for its main events, including ₹5 crore for the Main Event, ₹2 crore for the Mini Main Event, ₹1 crore for the Highroller, and ₹50 lakhs for the Super Value.
As part of the partnership, A23 has launched a new brand film, featuring Kaushal in a high-stakes setting, that captures the intense thrill and strategic depth of the championship. This film aims to amplify A23’s contemporary offerings with his signature charisma and will be launched in Hindi, Kannada, Tamil, and Marathi across all major OTT and OLV channels. As A23’s brand ambassador, Vicky Kaushal will play a significant role in shaping the brand’s narrative in the coming months.
Siddharth Sharma, CEO, Head Digital Works, said, “The EPIC Poker Championship, with its ₹28 Crore guaranteed prize pool, is a testament to our commitment to providing a world-class gaming environment, and Vicky’s presence and personality seamlessly capture the thrill and prestige of this monumental event. We are thrilled to welcome him as A23’s brand ambassador. Vicky’s natural charisma and widespread appeal cuts across age groups and makes him the perfect fit for A23.”
Vicky Kaushal said, “I’ve always been drawn to roles that are exciting and challenging. I am delighted to be the face of a dynamic brand like A23, which is very well-known in gaming space. With this new association, we aim to elevate the brand story by integrating exciting concepts that resonate with gaming enthusiasts. A23 has truly created an ‘Epic Poker Championship’ and I am thrilled for everyone to witness the ‘Epic Maza’ that awaits them.”
