Zulu Club, a fashion quick commerce platform, has raised $250,000 in a pre-seed funding from TDV Partners, an early-stage venture capital firm.
Currently live in Gurgaon, Zulu Club plans to use the funds to expand across key neighborhoods in Delhi NCR, enhancing its reach among urban shoppers. The company will also focus on improving its Try-at-Home flows and personalization features and deepen partnerships with outlet stores and mall retailers, while investing strategically in logistics, operations, and customer engagement.
Currently Live in Gurgaon, to expand across key neighborhoods in Delhi NCR, enhancing its reach among urban shoppers. The company will also focus on improving its Try-at-Home flows and personalization features and deepen partnerships with outlet stores and mall retailers, while investing strategically in logistics, operations, and customer engagement.
Founded in 2024 by Adarsh Bhatia, Zulu Club is a hyperlocal fashion platform that brings the mall to your doorstep—offering 100-minute delivery and Try-at-Home kits. Designed for the urban audience, Zulu is redefining convenience and confidence in fashion shopping.
Zulu Club enables shopping from trusted malls and outlets.
This model addresses key structural issues in fashion e-commerce, such as high returns and poor profitability, by enabling cross-selling and up-selling, thereby boosting AOV.
Adarsh Bhatia, Founder of Zulu Club, said, “Most online fashion platforms are built for speed and variety—but that often comes at the cost of experience and confidence. We’re building Zulu Club to reintroduce trust and experience into fashion shopping, especially for millennial consumers who crave convenience and personalization.”
Ujwal Sutaria, General Partner at TDV Partners, said, “Zulu Club is tackling a fundamental friction in fashion e-commerce—shoppers want to try before they buy. Their Try-at-Home kits and instant delivery are built for today’s mobile-first, experience-led consumer. We’re excited to back a team that blends deep fashion expertise with grassroots execution. Zulu isn’t building another marketplace—it’s reimagining fashion retail for the next generation.”
