Zeno Health, an omni-channel platform for quality and affordable generic medicines, has appointed Pinkesh Dhimar as its new Director for Brand & Communication. The startup has strengthened its leadership team as part of its aggressive growth and expansion plans across India.
Dhimar will be at the forefront of the Branding and Communications activities for the startup. He will be responsible for the branding guidelines, communications, public relations and social media outreach at the startup.
Dhimar comes with a vast, diverse and rich experience in the marketing and branding sector. He has 12 years of experience working with several consumer-tech brands catering to varied profiles across different categories. Some of these include working with companies such as CoinSwitch, Scripbox, Vedantu, Nestaway, ACT Fibernet and Hathway. Throughout his career, Dhimar has helped brands sharpen their brand positioning and communications not just through high-decibel campaigns but through all consumer-facing touchpoints in the most cohesive and coherent way.
Commenting on his new role, Dhimar said, “A good brand moves the business, but a great brand goes beyond just helping the business. It transforms lives and creates a positive impact on society at scale. Zeno Health falls in this category and I feel truly blessed to have this rare opportunity. Together, we will build a brand that will help create a healthier and happier Bharat.”
