ZEISS, a manufacturer of optical systems and optoelectronics, announced the launch of its omni-channel e-commerce platform, Specslounge.com in India to enhance optical retail for its business partners.
Designed to enhance the purchasing experience for end-consumers, the e-commerce platform will provide opticians with an additional sales channel, allowing them to cater to consumer demands both in-store and online seamlessly.
As a brand that remains focused on B2B operations, with the latest omnichannel e-commerce platform, aims to strengthen its partnership with opticians while adapting to the evolving digital landscape. The new platform will enable end-consumers to order both frames and lenses with ease, offering a convenient and streamlined solution for their businesses and customers.
Rohan Paul, Head of Vision Care at ZEISS India and Neighboring Markets said, “We remain committed to enabling our business partners in their pursuit of doing successful business. Integrating digital solutions in overall purchase journey is a step to empower our business partners (opticians) to better serve their customers, allowing them the flexibility to choose where and when to buy – be it online or in-store. The newly launched platform does not change ZEISS’s core B2B model. Instead, it acts as a lead generation and sales enhancement tool for opticians, enabling them to expand their reach and attract new customers while maintaining strong relationships with existing ones.”
