ZEE5, a video streaming platform announced its partnership with Cloud TV. This integration has given the audience exclusive and easy access to ZEE5’s extensive library directly on Cloud TV, a smart TV OS available across 4 million devices in India further aiming to reach out to the audience within the age group of 18-45 tuning in the prime evening hours of 6-10 PM.
Cloud TV users can now enjoy ZEE5’s premium content library enriched with features like assistant support in multiple Indian languages and universal search capabilities allowing content discovery across various apps.
The seamless interface allows direct access to the platform’s vast range of content spanning blockbuster films, top-rated TV shows and critically acclaimed originals ensuring a smooth and intuitive viewing experience for users furthering ZEE5’s position as a one-stop shop for an immersive viewing experience.
Manish Kalra, Chief Business Officer at ZEE5 Indiaa said, “ZEE5’s partnership with Cloud TV reflects our dedication to offering a seamless and enjoyable entertainment experience to our audiences at their convenience. This integration gives viewers the flexibility to enjoy their favourite content directly on television, leading to an on-demand, high-quality viewing experience at the click of a button, extending our reach making cutting-edge content more accessible than before.”
Abhijeet Rajpurohit, the COO & Co-Founder of Cloud TV, said, “We’re excited to welcome ZEE5 to the Cloud TV ecosystem. This allows for easy access to ZEE5’s fresh and exciting content library being directly available on Cloud TV devices and a seamless viewing experience for our mutual customers. With such partnerships, we aim to make entertainment seamless and diverse to our audience using smart TVs.”
