ZEE5 announced the launch of five curated entertainment channels on LG Electronics India’s free ad-supported streaming service, LG Channels.
The newly launched ZEE5 FAST channels, namely Z Dil Se, Z Horror Nights, Z Comedy Nation, Z Cine Classic and Z South Flix span popular genres including drama and romance, horror and supernatural, classic comedy and family entertainment, nostalgic Hindi cinema from the 80s and 90s, and high-energy South Indian films dubbed in Hindi, respectively.
Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises, said, “At ZEE5, we are constantly reimagining how entertainment is accessed in the digital age. Our FAST channel expansion to LG devices, featuring curated, genre-specific channels and backed by LG’s widespread presence in Indian homes, ensures seamless and free access to premium content tailored to every viewer preference. This stands as a testament to our focus on elevating Connected TV experiences. For brands, it creates a powerful opportunity to engage high-intent audiences in a premium, ad-supported environment.”
Brian Jung- Director, Media Entertainment Solution, LG Electronics India, said, “At LG, we are committed to enhancing the in-home entertainment journey for our customers. The introduction of ZEE5’s premium channels reaffirm our vision of enriching LG Channels with culturally relevant, engaging and family-friendly content—all available free of cost to our users.”
