ZEE Entertainment Enterprises has announced the launch of Kannada entertainment channel, ZEE Power, which will go on air from August 25, 2025.
With a bold mix of high-voltage serials, socially engaging reality shows, inspiring women-led narratives, blockbuster movies, festival specials, and regional sports events, ZEE Power will be the go-to destination for the modern Kannadiga.
Zee Power, an hybrid Kannada channel, is launching an exciting line-up of shows, including four fiction series – Rajakumari, Shubhasya Sheeghram, Jodi Hakki, and Gauri, one reality show – Halli Power, and a devotional show – Bhavishya Darshana. The overall agenda of these shows is to encourage families to watch television together, reviving the tradition of shared viewing experiences.
While the shows will telecast from 25th August, the channel will begin with a grand launch event on 23rd August.
Raghavendra Hunsur, Chief Content Officer, ZEEL, said, “ZEE Power is a bold step forward for Kannada television. We are forging shows that capture the heart and challenge the mind, weaving the comfort of classic stories with the thrill of modern tales. Our fiction will be crisp and powerful, our reality shows will be thought-provoking yet entertaining, and our movies will reflect the pulse of the audience. With ZEE Power, we are creating a destination that will inspire, entertain, and connect with people like never before.”
Siju Prabhakaran, Chief Cluster Officer – South & West, ZEEL, said, “The launch of ZEE Power is a milestone for us in Karnataka. We have listened closely to our viewers and understood their desire for more variety, stronger concepts, and content that mirrors their aspirations. This channel is designed to be fresh, fast-paced, and full of surprises, appealing to audiences across age groups. With its unique mix of fiction, non-fiction, and movies, ZEE Power will not only entertain but also set new benchmarks for Kannada television.”
Bhaskar Iyer, Business Head, ZEE Power, said, “Our vision for ZEE Power is to create a channel that excites, inspires, and engages audiences from the very first day. The shows will be high on drama, high on energy, and high on relevance, ensuring that every moment feels worth watching. We are bringing in gripping serials, innovative reality formats, and stories that showcase strong, fearless characters. This is not just entertainment, it’s a celebration of the spirit and ambition of modern Karnataka.”
