ZEE Entertainment Enterprises has unveiled a new brand identity, positioning itself as a content and technology powerhouse.
As part of this strategic transformation, the company unveiled a new and dynamic brand universe for its next phase of growth.
The new identity introduces a dynamic brand universe representing ZEE’s vision for the future, blending its rich legacy with cutting-edge technology. The company has also articulated a new brand promise, “Yours Truly, Z,” aimed at strengthening its connection with consumers and stakeholders.
The rebranding is part of ZEE’s broader strategy to strengthen performance and profitability. It plans to identify value-driven opportunities, enhance technological integration, and maintain a sharp focus on consumer engagement.
The brand ethos will be expanded globally in multiple languages, reflecting ZEE’s international reach with a strong Indian identity.
As part of this transformation, ZEE aims to leverage technology across content creation, distribution, and monetisation, setting a clear course for future growth in the media and entertainment sector.
Punit Goenka, CEO, ZEE Entertainment Enterprises Ltd. said, “As we embark on a phase of growth backed by a robust focus on content and technology, the new look envisioned for the Company is futuristic, dynamic and agile; which is a firm representation of our team’s capabilities to capitalize on the emerging opportunities. It also reflects our commitment to embrace emerging technologies to enhance the overall consumer experience. The new brand universe underscores our bold spirit and resolve to remain agile and adaptive in a fast-evolving landscape. Our brand promise of ‘Yours Truly, Z’ reflects the Company’s consumer-centric approach and its commitment to consistently deliver meaningful entertainment experiences.”
“The brand pillars have been crafted in line with our rich value system, and will serve as our north star, guiding the Company in achieving the targeted aspirations to build a robust growth trajectory for the next century. We firmly believe this new approach exemplifies our relentless pursuit for excellence by taking accountability for results and innovating to deliver purposeful business outcomes,” he added.
