ZEE Entertainment Enterprises (Z) has announced the elevation of Laxmi Shetty as Head – Advertisement Revenue, Broadcast & Digital.
Laxmi Shetty succeeds Ashish Sehgal, who has led the advertisement revenue vertical as chief growth officer and has decided to quit the firm as he embarks on a journey to pursue new endeavours.
In this role, Laxmi will lead the Company’s efforts to enhance monetization across the linear and digital businesses, further strengthening its financial foundation by maximizing revenue generation. In this role, Laxmi will report directly to the CEO, Punit Goenka.
Laxmi has been an integral part of the leadership team and a strong pillar of the revenue vertical for over 20 years, and has rich experience in the overall advertising landscape. She has been recognized for successfully implementing sustainable creative solutions, enhancing revenue generation opportunities. Her expertise lies in driving strategic excellence across the sales ecosystem through innovative cross-platform solutions, capitalizing on newer opportunities, leading to enhanced value delivery to advertisers.
In this new role, Laxmi would be responsible for driving a holistic monetization strategy across the business by tapping into newer revenue streams and enhancing the advertiser base by delivering unique solutions at the intersection of content and technology.
