Zee Entertainment Enterprises (ZEEL) has announced the appointment of Siju Prabhakaran as the Chief Business Officer of its digital entertainment platform, Zee5.
In his new role, Prabhakaran will report to Amit Goenka, President – Digital Business & Platforms, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering.
He has spent 20 years at Zee. Prabhakaran spearheaded the South cluster of linear TV channels for the broadcast segment. He also drove localised content strategies in the West and South cluster across the linear and digital businesses, including key markets such as Tamil, Telugu, Kannada and Marathi, to enhance audience connect and build scale.
