You Care Lifestyle (YCL), an independent verification platform has raised $1 million in a funding round led by co-founders Luke Coutinho and Narendra Firodiya.
The funds raised will be used to strengthen the processes for verification and authentication of products to ensure a high standard of reliability.
Additionally, part of the funding will be used to support and invest in emerging clean brands, helping them scale and gain consumer trust. YCL also aims to expand the company’s offerings and plans to onboard brands and will look to test and verify approximately 90-100 brands across food and cosmetic sectors by the end of 2025.
Luke Coutinho, Founder, You Care Lifestyle, said, “India’s consumer landscape is evolving, and with that comes a responsibility to ensure that people have access to genuinely clean and high-quality products. With YCL, our goal is to bridge the gap between authenticity and consumer trust by creating a rigorous and reliable third-party verification system. We are not just investing in a business; we are investing in a movement that champions ethical brands and empowers consumers to make informed choices. This is the future of clean commerce, and we are excited to build it.”
Narendra Firodia, Co-founder, You Care Lifestyle, said, “Building an honest food chain is not just about setting high standards, it’s about supporting the brands that uphold them. At YCL, we are committed to identifying and investing in businesses that share our vision of transparency, integrity, and consumer well-being. By backing businesses that prioritize honesty and quality, we are shaping the future of the wellness industry in India and beyond.”
Founded in 2020 by Luke Coutinho and Narendra Firodia, You Care Lifestyle is an independent verification platform that conducts third-party lab tests on food, skincare and other health & wellness products to verify ingredients and quality.
YCL aims to empower brands to prioritise health-conscious products and to uphold the highest quality standards and consumers to prioritise health-conscious decisions and inspire them to make choices of authentic products.
The startup claims that It has signed with 37 products out of which, 24 have successfully passed third-party lab tests, and 18 products are now available on the website. These products will feature the distinctive ‘Pink Tiger Stamp’ an independent verification mark that signifies both approval and the quality assurance of the ingredients after rigorous testing.
