Yotta Data Services, an AI and cloud infrastructure provider, has announced its entry into the media and entertainment technology sector with the launch of Urja and Sudarshan, two enterprise-grade, cloud-native platforms designed to accelerate digital transformation for content creators and distributors.
Built on Yotta’s sovereign hyperscale cloud infrastructure, the platforms ensure low latency, data privacy, and security, addressing the evolving needs of India’s media and content industry amid changing audience habits and increasing monetization pressures.
Urja is a fully cloud-native Renderfarm-as-a-Service platform, enabling rapid processing and rendering of complex 3D graphics, visual effects, and animations. By leveraging GPU-powered infrastructure, Urja allows creators, VFX studios, AEC content houses, R&D labs, and gaming developers to access high-performance rendering without expensive on-premises hardware. The platform supports popular 3D design tools, plugins, and seamless I/O workflows, offering both prepaid and postpaid consumption models.
Sudarshan is an end-to-end, cloud-based Media Asset Management (MAM) and Online Video Platform (OVP) solution. It allows users to store, organize, stream, distribute, and monetize content including videos, music, podcasts, and articles. Sudarshan offers AI-assisted search, workflow automation, and collaboration tools for content teams, alongside an OVP feature that enables creators to launch branded OTT services with real-time analytics, audience engagement insights, and targeted ad capabilities.
Both platforms operate on pay-as-you-grow models, catering to media companies, broadcasters, marketing enterprises, educational institutions, lifestyle brands, and more, helping them enhance ad revenue, engage viewers, and achieve higher ROI. Users benefit from personalized content recommendations, AI-driven navigation, and streamlined workflows from production to distribution.
Sunil Gupta, Co-Founder, MD & CEO, Yotta Data Services, said, “The future of media will be intelligent, decentralized, and sovereign — and India must be at the forefront. With Urja and Sudarshan, we’re delivering platforms that break down long-standing barriers, provide the flexibility to process and distribute content at scale, and give creators both freedom and control over their work. This is more than technology; it’s the foundation of a new media ecosystem where India’s stories can reach the world with speed, security, and impact.”
Sashisekhar Panda, Business Head of Cloud & Media Services, Yotta Data Services, said, “Technology should be tailor-made to India’s unique needs. Urja and Sudarshan solve real bottlenecks for creators and distributors, making content creation, management, and monetization easier, faster, and more secure. We’re not just providing platforms, we’re reshaping the way India creates, shares, and celebrates its stories.”
