Yellow Fertility, a fertility center, has announced the appointment of Dr Reji M. Pillai as Chief Operating Officer (COO).
With over two decades of experience in healthcare operations and leadership, he brings extensive expertise in managing and scaling multi-site healthcare services across India and international markets.
Dr Reji has driven operational excellence across 100+ healthcare facilities and managed large P&L responsibilities (₹300+ crores). He has managed large-scale health systems across India, the UK and Europe, with a strong focus on healthcare operations, patient experience and multi-market expansion strategies.
Prior to joining Yellow Fertility, he served as Interim COO and Vice President — Group Operations at IHPL, where he provided strategic oversight of a diversified healthcare portfolio spanning multi-speciality hospitals, a 74-branch fertility division and a nursing education institution.
At IHPL, Dr Reji led the expansion from 51 to 72 centres within seven months, helped generate a ₹15+ crore revenue pipeline, delivered 8% revenue growth, and spearheaded digital transformation across OT and pharmacy operations that reduced costs by 5.3% while improving patient throughput.
At Yellow Fertility, Dr Reji will be responsible for end-to-end operations, process standardisation, regulatory compliance, digital transformation and scaling the company’s multi-centre operations to support its ambitious expansion plan.
Ambika Bhaik, CEO, Yellow Fertility and IVF, said, “We are thrilled to welcome Dr Reji to the Yellow Fertility leadership team. With a prolific career spanning over two decades, his expertise will play a pivotal role in strengthening our business growth and patient experience. His strategic foresight and operational excellence will be helpful as we expand our presence and set new benchmarks in affordable, high-quality fertility care.”
Dr Reji M Pillai, COO, Yellow Fertility and IVF, said, “I am excited to join Yellow Fertility at this pivotal stage. My career has been deeply rooted in delivering operational excellence and elevating customer service standards across the healthcare ecosystem. Yellow Fertility’s mission of making high-quality fertility care affordable, trusted and patient-centric strongly resonates with my own philosophy. I am excited to contribute to its next phase of growth.”
