YatriKart, a transit retail chain has raised a strategic investment from MMG Group, the Indian partner of global giants McDonald’s and Coca-Cola as a part of a Series A funding round.
MMG Group acquired a stake in YatriKart at a valuation of ₹100 crore. With MMG Group’s backing, YatriKart is preparing for a $10 million venture capital funding round to further accelerate its growth.
The fresh funds will be used to expand its franchise network using the FOCO (Franchise-Owned, Company-Operated) and FOFO (Franchise-Owned, Franchise-Operated) models, enhance its technological infrastructure and optimise supply chains through its ‘Quick Commerce for Transit’ app. The company also aims to establish over 5,000 smart kiosks and stores across metro hubs, railway stations, highways and airports, thereby enhancing its technology-driven retail ecosystem.
Gaurav Rana, Founder and CEO, YatriKart, said, “MMG’s success in building global brands in India adds value to our journey of empowering last-mile retailers and transforming transit retail in Bharat. This partnership allows us to scale rapidly and strengthen our technology-driven convenience ecosystem.”
Anant Agarwal, Promoter, McDonald’s India and MMG, said, “YatriKart is India’s equivalent of Blinkit for transit services. It operates with an asset-light franchise model and leverages advanced technology to penetrate the $21.7 billion transit retail market. We see a tremendous opportunity in this sector, and YatriKart is well-positioned to disrupt this fragmented market and capture a significant share.”
Founded in 2021 by Gaurav Rana and Shivangee Sharma, YatriKart is an Indore-based tech-enabled transit retail chain designed to empower hawkers and small retailers at transit stations to create a new “retailing-on-the-go” format, focusing on micro-entrepreneurship.
The startup provides a growth platform for small businesses by enabling merchants to scale through channel partnerships, ultimately driving higher profit margins and increased market reach.
It offers a range of products, including snacks, beverages, personal care items, home care products, pet care essentials, confectionery, tobacco, hygiene products, ready-to-eat foods, over-the-counter drugs, and micro ATMs and charging stations.
Through its consumer app, YatriKart is making travel more convenient by enabling customers across Bharat to seamlessly place orders and pick them up at designated transit locations. The startup caters to the needs of travellers, ensuring access to essential products and services while on the go.
Earlier, the startup had raised funding from Artha Venture Fund, Fox Software Ventures, She Capital, and Shuru Up.
