YAAP, an independent digital and content-led marketing group, has announced the appointment of Nishant Radia as Head of Platforms and Ajay Mishra as Chief Technology Officer (CTO).
Nishant Radia is widely regarded as one of India’s most credible product entrepreneurs in the digital media and video intelligence space. As Founder of Vidooly, he built a globally respected video analytics and ad intelligence platform, working closely with platforms, broadcasters, advertisers, and publishers across multiple markets.
In his new role, Nishant will lead YAAP’s platforms and products charter, with a mandate to build and scale proprietary technology, data intelligence frameworks, and owned platforms across influencer marketing, content intelligence, brand performance analytics, and creator ecosystems.
At YAAP, Nishant will focus on developing platform-led solutions that help brands and creators make smarter decisions, improve measurement and accountability, and unlock scalable growth through data and technology.
As part of this expansion, Ajay Mishra has joined YAAP as Chief Technology Officer (CTO) for the entire YAAP Group. Ajay, also a former founder of Vidooly, will be responsible for the group’s overall technology architecture, engineering excellence, data infrastructure, and AI roadmap.
Atul Hegde, Founder, YAAP, said, “Nishant joining YAAP is a defining moment for our journey. As marketing becomes increasingly accountable, data-driven, and platform-centric, the next decade will be shaped by companies that own technology, not just talent. Nishant brings a rare combination of founder mindset, deep product thinking, and scale experience. This is a crucial hire as we build long-term value through tech, data, and owned platforms.”
Nishant Radia, Head of Platforms at YAAP, said, “What drew me to YAAP was a shared belief that agencies must evolve into product-led, tech-enabled businesses. YAAP’s builder mindset—integrating technology to create products for today and tomorrow—strongly resonates with me. Having worked at the intersection of content and data, I’m excited to bring that experience, build and scale solutions that deliver real value.”
This leadership announcement coincides with the launch of YAAP’s dedicated Tech Hub in Noida, envisioned as the group’s central nerve centre for product engineering, AI-led innovation, data science, and platform development.
Housing a growing team of product managers, engineers, data scientists, and AI specialists, the hub will work closely with YAAP’s teams across Mumbai, Bangalore, Dubai, and Southeast Asia to accelerate innovation and platform rollouts.
