XYST, a skincare brand that is FDA-approved and derma-certified, announced a strategic partnership with e-commerce platforms, including Amazon, Nykaa, Myntra, and Flipkart.
XYST is set to enhance its market presence through these collaborations. This move will strengthen XYST’s India-first approach, expanding consumer reach and supplementing their goal of reaching ₹100 crore revenue in the next 3 years.
This development comes at the time of a booming skincare market in India that is estimated to generate a revenue of $9.88 billion in 2024. XYST’s premium skincare products have helped them to beat the industry growth average of 8% YoY, and will further bolster value creation with the strategic partnership with e-commerce marketplaces.
Gunjan Agarwal, co-founder of XYST, said, “The Indian skincare market is witnessing unprecedented growth and our objective is to align our expertise to supplement this rise with premium products that offer a unique combination of nature and science. XYST is dedicated to offer derma-certified, solution based formulas that deliver visible results.”
“Through this major strategic initiative, our goal is to address the accessibility challenge of clinically proven and highly effective skincare products consisting of safe ingredients beyond urban India, and we hope to impact the broader market favourably soon,” Agarwal said.
The company also plans to partner with more mainstream and consumer-focused marketplaces to penetrate key geographies across India, ensuring continued growth.
The brand presently caters to the 18-35 age group, irrespective of gender and skin type to drive its mission of transforming the Indian skincare market with premium products.
