Xapads Media, the homegrown global ad-tech platform, has expanded its presence into the Latin American (LATAM) market as part of its ongoing international growth strategy. Strengthening its footprint across key global regions, the company has appointed Jesús Juárez, Country Head – LATAM, Xapads Media, to lead regional operations and accelerate partnerships across the market.
With more than 15 years of experience in the digital advertising industry, Jesús Juárez brings expertise in performance marketing and strategic leadership.
Nitin Gupta, CEO, Xapads Media, said, “LATAM is one of the fast-evolving digital markets in the world, where advertisers are rapidly embracing data-led and full-funnel solutions. Our expansion here isn’t just about adding another region-it’s about deepening our global footprint in markets. With Jesús’ regional expertise, we look forward to supporting brands in LATAM across performance and creative solutions in the Connected TV and mobile space.”
Ramneek Chadha, COO, Xapads Media, said, “Our focus will be on executional excellence – building strong regional partnerships, deploying our tech stack with local precision, and ensuring advertisers see measurable value. With Jesús’ deep understanding of market behavior and advertiser expectations, we aim to create a seamless bridge between global technology and local opportunity, helping brands unlock performance and scale.”
Jesús Juárez, Country Head – LATAM, Xapads Media, said, “LATAM has seen significant growth in areas such as Connected TV and mobile app marketing over the last five years, driven by new technologies and evolving user behavior. Xapads aims to empower advertisers with full-funnel solutions from premium CTV inventory to our self-service user-acquisition platform. The region’s appetite for innovation makes it a perfect fit for Xapads’ growth philosophy.”
