X, formerly known as Twitter has appointed Angela Zepeda as its new Global Head of Marketing. Zepeda joins from Hyundai Motor America, where she was Chief Creative Officer/ Chief Marketing Officer.
With more than 25 years of extensive experience in consumer-centric campaigns, Angela brings a wealth of expertise in online and digital marketing to her new role.
Zepeda announced the news of her appointment in a LinkedIn post, she shared, “I have X-citing news to share! After an incredible five-year journey as CMO/CCO for Hyundai, I’m thrilled to shift gears and drive into a new adventure as the global head of marketing for X! Thank you to everyone for the well wishes and support, and I can’t wait to explore the new horizons with the amazing team at X.”
Welcoming Zepeda to the team Linda Yaccarino, CEO of X Corp, on X shared, “Today, I am delighted to welcome Angela Zepeda to X as our new Global Head of Marketing. X is the world’s most meaningful platform so it was essential to hire an exceptional leader like Angela to further shape our transformation.”
“Most recently serving as CMO/Chief Creative Officer for Hyundai, Angela brings incredible experience and expertise, understands how to grow a brand globally and is exactly the right person to lead X’s marketing as we accelerate our innovation. Looking forward to all of the great work to come,” Yaccarino added.
She has been working with Hyundai for the past 5 years. In the past, she has also worked with INNOCEAN USA, Quigley-Simpson, Lowe Campbell Ewald, and more.
She holds an MBA from the University of Southern California and a Bachelor of Arts degree in Communications and Advertising from California State University, Fullerton.