WPP Media has launched Open Intelligence, a data solution and a large marketing model (LLM) to drive business outcomes for the AI era.
Open Intelligence is a privacy-by-default solution that leverages decentralized collaboration technology from InfoSum which never moves, shares or exposes personal data. AI connects the dots, unlocking growth, improving performance, across any media source across the world.
Trained on trillions of real-world, real-time signals, OI allows marketers to harness the power of predictive performance to generate smarter, faster growth.
The model learns from trillions of signals across more than 350 partners in over 75 markets to help brands reach up to five billion adults globally, with relevance, speed, and precision.
Open Intelligence has been trained to understand and predict audience behavior and marketing performance based on patterns derived from real-time data about how people engage with content, brands, platforms, and products.
By connecting data everywhere, Open Intelligence delivers effective marketing directly tied to business growth and also enables performance in every channel and every market.
