Harvest Gold, a bread brand and part of the baked food company, Grupo Bimbo, has announced its association with the Delhi Capitals Women’s team as the Official Breakfast Partner for the ongoing season of Women’s Premier League (WPL 2026).
As part of this partnership, Harvest Gold will feature Delhi Capitals branding on select hero SKUs, including its popular range of breads, burger buns, pavs and sweet baked goods.
In addition, Harvest Gold will deepen its engagement with consumers through a mix of on-ground, on-pack and digital initiatives. The brand will roll out a series of consumer contests and giveaways, offering fans an opportunity to win exclusive Delhi Capitals merchandise and tickets to home matches during the season.
Sunil Gupta, CEO, Delhi Capitals, said, “We are delighted to welcome Harvest Gold as our Official Breakfast Partner for the 2026 season. With a presence deeply embedded in households across Delhi NCR, much like the Delhi Capitals, this partnership will help create everyday moments that bring fans closer to the team through engaging initiatives and consumer-led activations. We look forward to a unique and exciting journey with them as our Official Breakfast Partner.”
Raj Kanwar Singh, Managing Director, Bimbo Bakeries India, said, “Delhi NCR’s No. 1 bread brand, Harvest Gold, has been nourishing households for many decades with a range of fibre-rich, wholesome breakfast breads and buns designed to fuel an active and healthy lifestyle. The rise of women’s sports and especially women’s cricket in India reflects the modern Indian woman’s commitment to health and fitness. We are proud to be associated with the Delhi Capitals Women’s team and promote healthy and tasty nourishment & fitness that supports women both on and off the field.”
