Mumbai Indians (MI) announced Rexona, an Australian deodorant and antiperspirant brand owned by Unilever as the Official Freshness Partner for the upcoming season of the Women’s Premier League (WPL 2025).
Vipul Mathur, Executive Director – Personal Care, Hindustan Unilever said, “We are proud to partner with Mumbai Indians’ women’s team and bring our A-game with Rexona to the pitch. The association aligns with our core belief in the power of movement to transform lives. Today women sports have levelled the playing field, and Rexona aims to inspire them to move more with the confidence to break barriers everywhere!”
Nitin Agarwal, CMO – Unilever International said, “Our partnership with Mumbai Indians is an extension of what Rexona represents – the drive to break limits and achieve your full potential. This gives us a unique opportunity to not just engage with our audience; but also foster self-confidence in a new generation of women athletes.”
Rexona has long championed women in sports with recent partnerships including the FIFA Women’s World Cup and Saudi Arabian Football Federation (SAFF).
