The World Pickleball League (WPBL) announced the appointment of Komerz India, the Indian arm of UK-based Komerz Global, as its exclusive sales and sponsorship agency.
The mandate covers central sponsorship inventory, commercial rights and monetisation avenues across WPBL’s flagship properties and community platforms.
AMP Sports & Entertainment, WPBL’s exclusive strategic partner, facilitated the partnership and will work closely with Komerz India to identify and drive high-impact commercial opportunities for the League.
Komerz, a global distributor specialising in omni-channel commerce solutions, will lead sales, sponsorship and partnership development for WPBL, supported in strategy and brand alignment by AMP.
The collaboration extends three key opportunities for brands. These include flagship visibility and hospitality at the Season 2 event in Mumbai, scalable year-round engagement through WPBL On Tour’s more than 57 events and hyperlocal activations through franchise integrations across city-level tournaments.
Gaurav Natekar, Founder and CEO, World Pickleball League, said, “Season 1 of WPBL was an enormous success, and we want to continue our growth trajectory and create long-term and sustainable commercial value for brands, the League, its franchises and all other stakeholders. The appointment of Komerz India brings dedicated expertise and laser-sharp focus to scaling our sponsorships and partnerships portfolio. AMP has played a key role in shaping our brand narrative, and together with our stakeholders, we look forward to unlocking partnerships that reflect WPBL’s inclusive, aspirational and community-first appeal.”
Amarendra Singh, Chief Marketing Officer, Komerz, said, “We’re excited to partner with WPBL during this explosive growth phase in India. Under Gaurav and Arati’s leadership, the league has become a dynamic sportainment property. Our partnership expands Komerz’s Sports IP capabilities by offering brands turnkey solutions with marquee visibility, hyperlocal activations, and measurable sponsorship models. Glassbox Ventures, as marketing partners, will help convert WPBL into a powerful platform for brands to engage meaningfully.”
Indranil Das Blah, Founder and CEO, AMP Sports & Entertainment, said, “AMP is excited to work with Komerz and unlock the limitless commercial potential the WPBL has. The combined strengths of WPBL, Komerz India and AMP create a powerful platform for brands to engage with audiences across marquee events like Season 2 and the extensive footprint of WPBL On Tour.”
Geetanjali Bhattacharji, Founder & CEO, Glassbox Ventures, said, “WPBL offers brands unmatched, year-round hyperlocal engagement, far beyond traditional sponsorships, embedding your brand into vibrant communities and lifestyles across India. This is the future of brand activation: authentic, continuous, and emotionally resonant. At Glassbox Ventures, we’re excited to power this journey, driving innovative marketing that forges lasting, meaningful connections with brands and communities.”
