Wooden Street, a furniture and home decor startup, announced the appointment of Amit Phutane as Chief Business Officer (CBO).
Amit brings over 25 years of leadership across D2C, retail, modern trade, corporate growth roles and corporate business roles at marquee brands.
Most recently, he served as Chief Business Officer at Neeman’s and Business Head (D2C & Growth) at Duroflex, where he oversaw end-to-end ownership of revenue, profitability, and customer-facing operations across different business channels.
Prior to that, he held senior roles at Bombay Dyeing, Ola, Kansai Nerolac, Disney, and Essar, contributing deep experience in go-to-market strategy, digital transformation, and cross-functional leadership.
In this role, Amit will lead the organization’s business growth strategy. His experience includes business transformation & enhancing revenue streams, through retail, e‑commerce, and market partnerships.
Lokendra Ranawat, Founder & CEO of Wooden Street, said, “We are excited to onboard Amit Phutane as our CBO (Chief Business Officer). At Wooden Street, our mission is to be a one-stop shop for all home furniture & decor needs. Amit’s track record—from driving D2C expansion to building retail presence across business channels—perfectly aligns with our growth ambitions. He’s not only results-driven but also deeply customer‑centric—able to scale quickly while keeping human insights front and centre.”
Amit Phutane said, “Wooden Street has built a scalable vertically‑integrated model in furniture, backed by tech and retail innovation. I’m excited to shape the next growth chapter by building scalable engines at the intersection of customer experience, retail business channels, revenue, and operational excellence—aligned to a brand that values depth and differentiation.”
Recently, Wooden Street raised ₹354 crore in its Series C funding round led by Premji Invest, a global investment firm.
