WishCare, a multi-functional beauty and personal care brand, has crossed an annual run rate (ARR) of ₹300 crore and ₹200 crore in revenue for FY 2024–25.
Following a strategic investment from Unilever Ventures in FY24, WishCare has scaled 10x within just 18 months.
Its D2C-first success story is now transitioning into a broader omnichannel expansion, with growing interest from major offline retailers.
Founded in 2019 by Stuti Kothari, Ankit Kothari, and Ayush Kothari, WishCare offers a diverse range of haircare and skincare products ranging from bond repair hair treatments, hair growth serums, face serums, sunscreens, and active-based body lotions.
The brand claims to have catered to over 5 million customers across India.
WishCare is targeting ₹500 crore in revenue by FY27. The company is expanding offline into modern trade and internationally into the UAE, USA, and Southeast Asia.
Stuti Kothari, co-founder of WishCare, said, “From day one, our aim was to create high-performance solutions rooted in science and consumer need. Our growth is a reflection of the community’s trust and our consistent focus on innovation. We’re now preparing to take WishCare global with a strong omnichannel strategy.”
