WiseLife, a one-stop solution for all yoga & home fitness essentials, has raised ₹8 crore in a seed/pre-Series A funding round led by Rukam Capital.
The funds raised will be used to become India’s go-to brand for premium, eco-friendly yoga mats and other wellness products that blend unique design with affordability.
Founded in 2022 by Prateek Kedia, WiseLife offers a curated range of biodegradable yoga mats, fitness gear, and lifestyle accessories, combining durability, design, and sustainability at accessible price points.
WiseLife first gained national visibility after its successful appearance on Shark Tank India Season 3, where it bagged funding from all four sharks: Aman Gupta, co-founder of boAt; Anupam Mittal, founder and CEO of Shaadi.com; Ritesh Aggarwal, founder and CEO of OYO Rooms; and Namita Thapar, Executive Director of Emcure Pharmaceuticals.
The company plans to launch new product lines, enhance content and community engagement, and expand distribution in the coming year.
Prateek Kedia, Founder of WiseLife, said, “The current funding round will help us scale WiseLife from a boutique brand to India’s No. 1 yoga brand. We will be able to do a lot more experimenting and develop even better products and content for the yoga and fitness enthusiasts.”
Archana Jahagirdar, Founder & Managing Partner at Rukam Capital, said, “India is at the cusp of a wellness revolution. WiseLife stands out by creating a brand that is not only functionally superior but also emotionally resonant with today’s health-conscious consumer. We see tremendous potential in the brand’s vision and are excited to back their journey of making yoga more inclusive, aspirational, and accessible.”
