Whoppl, an independent content-to-commerce agency, has announced the onboarding of renowned creators Sharan Nair and Shyamolie Parikh as its new Creative Partners.
Sharan Nair is a popular Instagram creator known for his humorous pranks, relatable family-centric content, and viral videos, including the acclaimed Netflix India series ‘Indian Grandma Reacts To.’ With a strong following and engaging style, Sharan combines comedy and authenticity to connect deeply with audiences. He also hosts the podcast ‘This Is Not a Podcast,’ where he brings candid conversations to life.
Shyamolie Parikh brings a strong foundation in brand consulting and content strategy, combined with firsthand experience as a creator who understands the nuances of audience engagement and brand collaboration. Recognizing that creators today are closest to consumers, Shyamolie leverages this insight to help brands connect in the most relatable manner. Her ability to blend strategic brand positioning with genuine storytelling makes her a vital creative partner as Whoppl expands its footprint, ensuring campaigns resonate deeply and build lasting impact in new markets like Dubai.
“At Whoppl, we believe the future of brand building lies in genuine collaboration with creators who understand the pulse of the audience. By welcoming Sharan and Shyamolie as Creative Partners, we are not just strengthening our creative leadership—we are setting a new benchmark for the industry. This move aligns brand and agency interests, ensuring that creativity, strategy, and execution are seamlessly integrated for our clients as we expand globally,” said Ramya Ramachandran, Founder & CEO, Whoppl.
Shyamolie Parikh said, “As creators, we’ve always sought deeper alignment with the brands we work with, and joining Whoppl as a Creative Partner is a natural evolution of that journey. Being part of the agency’s core team offers a unique vantage point—one where we can shape campaigns from the inside out, ensuring every campaign is both strategically sound and genuinely relatable. I’m excited to collaborate with Whoppl’s talented team and help brands connect authentically with audiences, especially as we expand into vibrant new markets like Dubai.”
Sharan Nair said, “Having worked with agencies on countless branded partnerships, I’ve often felt there was a creative gap between creators and brands. Joining Whoppl as a Creative Partner bridges that gap and gives us a seat at the table where real impact is made. The creator economy is booming, especially in places like Dubai, and with Whoppl’s forward-thinking approach, we’re hitting this milestone at just the right time. I’m thrilled to work alongside such a passionate team and help redefine what’s possible in content and commerce.”
