Weddings by Betterhalf announced its rebranding as ‘The Wedding Company’. With an emphasis on memorability and simplicity, this strategic rebrand marks a milestone for the company, underlying its long-term vision to position ‘TheWeddingCompany’ as a leader in the wedding planning industry.
As part of the ongoing rebranding initiative, its new brand identity features the peacock, a symbol of prosperity, deeply rooted in Indian culture. Regarded as the epitome of beauty, grace, and elegance, the peacock’s exquisiteness perfectly aligns with the platform’s mission as a wedding services company.
Additionally, it has introduced a fresh colour palette embedded with gold and magenta that enhances the overall identity of the brand, whilst reflecting its commitment to luxurious and vibrant celebrations.
Since its inception in 2023, The Wedding Company has successfully executed 150 weddings worth $2.5M of services, and another 200, worth $4M of services, will be delivered shortly this wedding season between November’24 and February’25.
Speaking on the rebranding, Pawan Gupta, Co-founder and CEO of The Wedding Company, said, “The rebranding is a strategic step in our long-term plan aimed at attracting urban brides and grooms for end-to-end wedding planning in the top 50 cities of India, enhancing our market presence. We’d like brides, and grooms to know that they don’t have to plan their wedding inefficiently by themselves, which now they can take professional and reliable services from The Wedding Company, at a fractional price of traditional wedding planners in the market.”
The Wedding Company will continue to provide comprehensive premium quality wedding planning services with complete service assurance including Venue, Decoration, Photography, Makeup Artists, and much more, thereby taking the huge pain of cumbersome planning and zero accountability of services by local vendors that wedding customers go through.
With its rebranding, The Wedding Company aims to expand its audience and deliver flawlessly executed, luxurious wedding experiences. The revamped identity positions the company as a leading expert in wedding planning, creating a distinctive niche in the market
