We. Communications, a global public relations and integrated marketing communications firm announced a brand refresh to help businesses navigate communication challenges. Avian We. and Chase India Evolve with a new look as part of We.’s global rebrand.
The refreshed brand will roll out globally, with some We. companies moving to the new branding later in 2025.
We. Communications has operated for over 40 years, helping clients across industries like health, technology, and consumer goods connect with their audiences. The agency’s brand refresh reflects its expanded expertise and focus on helping businesses navigate change.
We.’s refreshed brand is rooted in helping companies communicate through complexity by uncovering the most meaningful truths that connect with people. Whether it’s making AI relatable or green energy breakthroughs accessible, it’s about translating innovations in ways that unlock understanding, progress and impact.
Core components of the rebrand include:
- A refined name: Moving from “WE” to simply We. — a name that feels more human, unified and aligned with our founding values and belief that real strength comes from working together.
- A fresh, new logo: Featuring a circular expression, a timeless symbol of collaboration, community and limitless possibilities.
- A reimagined website: Showcasing solutions to today’s biggest communications challenges.
“The ability to communicate through uncertainty and shifting landscapes is a differentiator for companies looking to lead in complex times. Whether unveiling a new drug discovery or responding to a global crisis, organizations that can articulate their purpose, engage the right stakeholders and make sense of nuanced challenges will be the ones to thrive,” said Melissa Waggener Zorkin, global CEO of We.
“We’ve learned that beneath even the most unruly or unpredictable situations, lies a human need. That could be for connection, credibility, joy or a sense of fulfillment. But it’s always there. It’s by pushing to uncover and speak to those truths that we can shape how people think, feel and ultimately act,” said Waggener Zorkin.
“Our new brand better reflects the agency we are today. Pulling from our deep expertise navigating complexity and our willingness to run toward the hard stuff, challenge assumptions and dig deeper in a world where the answers aren’t always clear,” said Dawn Beauparlant, CEO of North America.
“This refresh reinforces our commitment to turning big challenges into powerful opportunities for connection, impact and growth. It’s about ensuring our clients can confidently navigate change, tell their stories in meaningful ways, and drive real progress in the world,” said Kass Sells, CEO of International.
