Warner Bros International Television Production (WBITVP) has announced that André Renaud will join the company in November as Global Vice President of Finished and Format Sales, as well as Revenue Generation.
Based in London, Renaud will report directly to Andrew Zein, WBITVP’s EVP of Creative, Format Development, and Sales. In his new role, he will oversee the teams responsible for selling the company’s catalogue of formats and unscripted finished tape shows globally, including popular franchises like The Bachelor, First Dates, Sing Again, The Repair Shop, and Glow Up.
Additionally, recent successes in WBITVP’s expanding library include the acclaimed documentary series D Day: The Unheard Tapes, the Paris Hilton reality show Paris in Love, and various cooking shows hosted by Nadiya Hussain, such as Nadiya’s Simple Spices.
Renaud comes to WBITVP from BBC Studios, where he held the position of SVP Global Format Sales. During his seven years there, he took on multiple roles, including VP Content Sales for Italy & Iberia. Renaud was also a member of the BBC Studios Diversity & Inclusion Council, promoting engagement and representation in productions and offices worldwide. He serves as Chair of the Board of Trustees at Boundless Theatre in the UK, a company dedicated to creating artistic work for 15-25-year-olds.
Prior to his tenure at BBC Studios, Renaud spent 13 years at ITV Studios, managing content and format sales across the EMEA region and forming production partnerships for various formats, including bringing Come Dine with Me to Belgium and South Africa and Hell’s Kitchen to Italy.
Andrew Zein said, “André is one of the most high-profile and well-respected senior executives in the industry, so we are really looking forward to having him join our team. He has a terrific track record, has worked with some of the biggest programme brands in the business and balances the commercial aspects of a senior sales role with the creativity required to really make formats fly. In addition, his passion for developing people will prove a real asset as he works alongside me to lead and evolve our wider team and ensure it continues to adapt to challenges and thrive in our rapidly changing world.”
André Renaud added, “It’s a privilege to be joining WBITVP to help bring its world-class catalogue of scripted and unscripted formats to audiences around the world. The opportunity to collaborate with its production teams, as well as third-party producers and broadcasters, is truly exciting, and I’m eager to not only maintain the appeal of iconic brands like The Bachelor but also to expand their reach to connect with new global fans and audiences. I look forward to working with the sales and production teams to deliver exceptional results for our partners and customers, continuing to showcase the great content for which WBITVP is known.”
