VWO, an experimentation and experience optimisation platform, announced a strategic partnership with LS Digital, an integrated Digital Business Transformation (DBT) company, to enable Indian brands to elevate their digital experiences and drive business growth through data-driven insights and testing.
The alliance combines VWO’s advanced and powerful capabilities in A/B testing, user behaviour analytics, personalisation, and conversion rate optimisation with LS Digital’s integrated digital business transformation (DBT) framework and expertise in Media, Creative & Communication, Data & Insights, Tech & Innovation, UI/UX and CX/EX.
Through this partnership, LS Digital clients will gain access to VWO’s connected and end-to-end platform, allowing them to uncover insights into user behaviour, run tests on web and mobile apps, and personalise customer experiences at scale.
Commenting on this partnership, Santosh Shukla, CEO – UI/UX, LS Digital said, “At LS Digital, we continuously seek strategic partnerships that enable our clients to stay ahead in the fast-evolving digital landscape. Collaborating with VWO allows us to bring cutting-edge experience optimisation solutions to Indian brands, enhancing their ability to create seamless and impactful customer experiences. By combining our digital business transformation expertise with VWO’s powerful platform, we aim to deliver superior value, helping brands drive sustainable growth and customer loyalty.”
Speaking about the partnership, Sparsh Gupta, CEO of VWO said, “Partnering with LS Digital will bring our experience optimisation solutions to a broader range of businesses delivering enhanced value to our shared clients. LS Digital’s expertise in digital business transformation aligns perfectly with our motto to help brands make data-backed, informed decisions that enhance customer experiences and drive sustainable growth for them.”
