Viraa Care, a health-tech platform specializing in revolutionizing infant nutrition and pediatric feeding, has raised $108K in a pre-seed funding round. The round also included FDI from a French investor.
The newly raised fund will be used to accelerate growth, enabling the company to expand its reach and enhance its offerings in the parenting and healthcare space.
Additionally, the funding will enhance Viraa Care’s live courses on infant and pediatric nutrition, offering parents expert guidance that emphasizes fresh, nutrient-dense foods over heavily marketed processed baby products laden with preservatives and artificial additives.
In January 2024, the Chandigarh-based startup had raised $100,000 in the same round.
Sonal Babbar-Bhardwaj, Co-founder of Viraa Care, said, “Indian mothers shoulder the responsibility of feeding their children, yet they often lack the right support. Many are influenced by food company marketing to make choices that do not always prioritize their child’s best interests. At Viraa Care, we aim to empower mothers by offering clear, unbiased advice grounded in science. This is not just a service—it is a movement to transform how our country approaches feeding, child nutrition, and child health.”
Mayank Bhardwaj, Co-founder of Viraa Care, added, “With this funding, we are not just growing Viraa Care; we are revolutionizing how Indian families approach feeding, childcare, and nutrition. Our goal is to build a system that rivals the best in the world, grounded in science and evidence-based practices. India needs a robust support system for parents—one based on trust, not marketing gimmicks.”
Co-founded in 2023 by Sonal Babbar-Bhardwaj and Mayank Bhardwaj, Viraa Care offers online classes for parents on subjects including bottle and breastfeeding, introducing real food to babies, managing nutrition, and dealing with fussy eating issues. The platform seeks to do away with the need for processed infant goods that are loaded with artificial additives and preservatives.
The startup claims that it has conducted over 500 sessions and witnessed a 2x month-on-month increase in its customer base.
