Seasoned communications strategist and brand advisor Vineet Recriwal has announced the launch of The Native, a brand marketing and communications advisory designed to help founders, startups, and brands sharpen their narrative, scale visibility, and strengthen reputation in high-velocity markets.
The Native aims to work closely with leadership teams across categories to shape messaging that builds both brand and business outcomes.
Rooted in India but built for regional ambition, The Native aims to operate at the intersection of brand and business, offering its advisory across:
- Market entry strategies – combining insight-led positioning, stakeholder mapping, policy sensitivity, and cultural adaptation to help brands land with clarity and credibility in new or complex markets
- Brand positioning & narrative building
- Reputation and issue management
- Thought leadership and visibility strategy
- Investor and internal communications
Based in Gurgaon, The Native operates on a lean, partner-led model, backed by a trusted network of senior, experienced collaborators across content, media, public policy, and digital.
The firm aims to double both its current client portfolio and talent base over the next six months, with expansion to Southeast Asian markets by 2026.
Vineet Recriwal, Founder and CEO, The Native, said, “Most early and growth-stage businesses do not need bloated 360-degree communication – they need clarity. Their struggle is not due to poor execution, but because they misread the market. They need someone who understands their ambition, reads market signals, and can translate that into the right message, to the right people, through the right channel. That’s where The Native comes in – as a sharp, strategic partner that brings ecosystem context, narrative focus, and execution insight from day one – to help businesses enter new markets with context, and shape their positioning with conviction.”
