Vigor Media Worldwide, a global media agency, has won the Public Relations mandate for DEVO, the premium men’s occasion wear brand by Siyaram’s. The partnership was clinched following a competitive multi-agency pitch.
As part of the mandate, Vigor Media Worldwide will conceptualize and execute a comprehensive PR and communications strategy for DEVO, including media outreach, thought leadership, influencer engagement, brand storytelling, and digital amplification. The focus will be on reinforcing DEVO’s identity as not just a fashion label, but a style statement that redefines Indian occasion wear for men.
Gaurav Poddar, Executive Director at Siyaram’s, said, “Siyaram’s has always stood for quality, craftsmanship, and trust. With DEVO, we are expanding our legacy into ethnic fashion that reflects the confidence and sophistication of today’s Indian man. We believe that Vigor Media Worldwide, with its proven track record in building impactful narratives, will play a pivotal role in elevating DEVO’s brand journey across the country.”
Nikhil Singhal, Founder, Vigor Media Worldwide said, “It is an honour to partner with a name as prestigious as Siyaram’s. DEVO is not just a new label — it’s a strategic extension of a legacy brand into a high-growth fashion category. Our team is excited to craft compelling stories that highlight the brand’s unique offerings and heritage, while shaping its narrative as a modern, trend-forward brand rooted in Indian culture.”
