Marzi by Primus, an active-ageing platform, has announced the appointment of Vibha Singal as its Co-Founder.
With nearly two decades of experience building and scaling tech-first consumer businesses across Asia-Pacific, Vibha joins Founder Adarsh Narahari.
In her role as Co-Founder, she will shape the company’s long-term strategy, performance culture and organizational vision, building a strong foundation that integrates technology, empathy and impact. Her leadership will be instrumental in scaling Marzi’s offerings across travel, health and lifestyle, while strengthening its product and technology core.
Vibha has held senior leadership roles at Amazon, Accenture, Jet Privilege, and Glance, driving business growth and leading cross-functional teams across global markets. She also founded Sukoon Unlimited, a purpose-driven senior wellbeing community. An alumna of the Indian Institute of Management, Ahmedabad, she blends strategic insight with operational excellence and human-centred leadership.
Vibha Singal, Co-Founder, Marzi by Primus, said, “My aspiration is to revolutionize the way we view ageing — moving away from decline toward celebration of experience, wisdom and possibility. At Marzi, we aim to build a world-class, tech-enabled ecosystem that empowers every senior to live life on their own terms — with dignity, joy and a deep sense of belonging.”
Adarsh Narahari, Founder, Marzi by Primus, said, “From our very first conversation, Vibha and I aligned on one truth — ageing in India needs to be reimagined. Her mix of tech-first thinking, operational depth, and human sensitivity is exactly what Marzi needs as we move from concept to scale. I’m thrilled to have her as Co-Founder as we reshape ageing in India — moving from care to confidence, from lifespan to healthspan.”
