Nayara Energy, a fuel retailer, has appointed Ventures Communications (formerly Ventures Advertising) to manage its national creative and media mandate. The mandate was awarded following a multi-agency pitch process.
The scope of work includes campaign planning, media buying, and creative development for national deployment. The agency has been designated as the Agency on Record for handling media planning, buying, and creative (ATL) duties under the corporate mandate.
Ventures Communications will implement the mandate using its structured internal tools for campaign execution for planning, monitoring, and deployment across media platforms. Campaign implementation is currently underway.
Campaign content development is being led by Rahul Sarkar, Executive Director and Chief Creative Officer. He is supported by a dedicated team responsible for creative operations, including art, copy, and production.
Media planning and buying functions are being managed by Vishakha Borija, Media Director, along with her team, overseeing placement strategy, platform coordination, and campaign performance monitoring.
Chetan Shah, Chairman and Managing Director, Ventures Communications, said, “The mandate reflects the agency’s ability to deliver integrated communication and media services that are scalable and built for reach across diverse markets. With over four decades of institutional experience, Ventures has developed systems suited to large-scale campaigns that demand innovation, regional coverage, and structured execution.”
Vitesh Shah, Chief Executive Officer, Ventures Communications, said, “Nayara Energy is a well-established brand with strong national presence and international recognition. He stated that the agency’s focus will be on building unified brand visibility across markets, with structured planning and creative execution aimed at expanding Nayara Energy’s public presence and connecting with wider audiences.”
