Veefin Solutions, through its subsidiary Infini Systems, acquired a 49% stake in White Rivers Media (WRM) Solutions for a consideration of ₹166.6 crore.
Through this strategic investment, the Veefin Group will leverage WRM’s capabilities while strengthening and expanding its clientele deep into its ecosystem. The proposed investment will focus on developing cutting-edge AI solutions for marketing automation, predictive analytics, and enhanced customer engagement models, setting new benchmarks in the digital marketing industry.
Headquartered in Mumbai, White Rivers Media is a digital marketing agency. With a 600-strong team, WRM specializes in creative and media solutions, MarTech capabilities, and marketing transformation. The agency serves a diverse portfolio of clients across BFSI, entertainment, FMCG, real estate, and e-commerce sectors, helping brands scale with precision in a digital-first world.
Raja Debnath, Chairperson, Co-founder and CEO, Veefin Group said, “At Veefin Group, we have built a strong ecosystem that empowers businesses with cutting-edge financial technology and digital transformation solutions. Through this strategic investment, we are enhancing our ecosystem with deep MarTech expertise, creative digital marketing solutions, and a proven track record of success. This partnership enables us to offer clients a more integrated approach—combining technology with AI-led, data-driven marketing to drive engagement and business growth. Together, we are unlocking new possibilities for businesses to scale faster and compete smarter in a digital-first world.”
Shrenik Gandhi, Co-founder and CEO, White Rivers Media, said, “This partnership marks an exciting chapter for WRM as we align with Veefin Group to drive the next wave of digital marketing transformation. By combining creative and media solutions with MarTech innovation and Veefin Group’s technology-driven ecosystem, we can help brands navigate an evolving digital landscape with precision and scale. Together, we are building future-ready marketing solutions that drive measurable impact and accelerate growth in high-potential international markets.”
Founded in 2020, Veefin has been actively expanding through acquisitions. Last week, Veefin acquired Dubai-based TradeAssets through Estorifi Solutions. In December last year, it acquired 50% stake in Singapore-based GenAI startup Walnut AI for $2 million and in September 2024, it acquired a 26% stake in EpikIndifi for ₹125 crore.
In December 2024, Veefin also raised ₹136 crore from capital market investors and plans to raise another ₹155 crore in the ongoing financial year.
