Vatsal Rajgor and filmmaker Prem Raj Soni have announced the launch of Moving Brahma, a marketing agency. Vatsal Rajgor has also committed a sizeable investment of $500,000 (₹4.27 crore) in seed funding to Moving Brahma.
Moving Brahma is a full-stack, ROI-driven marketing engine that connects the dots between marketing buzz and business outcomes, to revolutionise the way films are marketed. Moving Brahma applies the same principles of data-led performance and measurable impact to the world of cinema.
The services offered by Moving Brahma include geo-targeted campaign execution, influencer orchestration, and platform-specific user-generated content (UGC) rollouts. Each campaign is designed to ensure that content is both measurable and monetizable.
The venture also introduces a suite of tools tailored to the film lifecycle. These include the ability to build custom audiences using genre data and behavioral patterns, run AI-led media buying that reallocates budgets in real time, and develop creative frameworks that evolve from teaser to trailer to ticket. Importantly, Moving Brahma ties media spending directly to tangible results such as footfalls, bookings, and post-release OTT consumption.
Vatsal Rajgor joins Moving Brahma as a co-founder who has previously founded Digimaze, a global performance marketing powerhouse and Strique AI, a proprietary SaaS platform that automates ad audits and media planning.
Vatsal Rajgor said, “We began by leveraging existing infrastructure from Digimaze, a well-established performance marketing agency, and Strique, a well-funded SaaS company that has successfully closed a pre- Series A round. Moving Brahma is a subsidiary within our larger ecosystem and is currently funded internally by both these entities. As a result, we’ve been able to bootstrap Moving Brahma in a way that gave us both creative autonomy and financial stability. Instead of rushing into external funding, we chose to build a strong creative foundation and prove early-stage viability before bringing outside investors into the fold.”
Prem Raj Soni said, “The decision to draw on internal funding was a deliberate one. We wanted the freedom to develop high-quality IPs without external pressure. Creating a venture that is as path-breaking as ours comes with its own share of risks and challenges. Our bootstrapped nature gives us a longer runway to trial our approaches and test our theories. This is the very first time ever that precision targeting, creator-led execution and AI-driven media strategies will be leveraged for the Indian entertainment ecosystem. Moving Brahma will be the first of its kind on bridging the gap between content creation and consumer conversion. We’re very excited with how far we’ve come and can’t wait to see what the future has in store for us.”
