Valtech, the experience innovation company, has appointed Rasika Narang as its first Executive Director, Growth for its marketing agency service offering in the Americas.
Narang brings over 15 years of experience as a growth strategist and innovator. She will be instrumental in unifying Valtech’s extensive expertise in digital products and commerce with marketing and creativity. Her role will focus on driving impactful growth for clients across the region.
Most recently she was the Chief Growth Officer at cultural movement marketing firm, StrawberryFrog. Her experience includes leadership roles at Ogilvy, where she led rebranding, marketing and digital transformation initiatives for brands such as Philips, Lenovo, DuPont, IBM, SAP and L’Oréal. Her experience in both agency and in-house marketing, gives her a unique perspective on client challenges. She also sits on the Board of Directors of the American Marketing Association.
“Rasika is the perfect addition to our team. Her global perspective and proven track record in leveraging data and technology for creative marketing will help us meet the evolving needs of our clients. We pride ourselves on fostering a culture that values curiosity and bold thinking, and Rasika embodies that spirit,” said Jonathan Goldmacher, Managing Director, Valtech Americas.
“We believe Experience Innovation is the next unlock for growth for our clients. An investment in a world-class experience takes world-class creative and brand differentiation. Our unique ability to bring creativity, data, and technology together with our deep vertical expertise drives true business transformation for brands. Adding Rasika to our team only strengthens the value we bring to our clients,” said Kelly Manthey, CEO of Valtech Americas.
“I’m thrilled to be taking on this new role because Valtech is a different kind of global agency. We are built for the needs of a modern CMO. We have the scale and capabilities of a global holding company, but the agility and creative spirit that come from being an independent shop. Valtech doesn’t just dream the ‘big idea’, we create multi-dimensional experiences built on smart human insight and tech — and we have the talent mix to deliver,” said Rasika Narang, Executive Director, Growth, Americas at Valtech.
