Vaaree, a Bengaluru-based home décor startup, has raised $4.6 million in a pre-Series A funding round led by PeerCapital.
The round also saw participation from existing investors Surge (Peak XV’s accelerator programme), All In Capital, and participation from new investors, including Sattva Ventures and the Asian Paints family office.
The fresh capital raised will be used to scale its AI-powered styling tool, VibeCheck, which offers personalized design guidance to customers, mimicking the value of an interior stylist. In addition, the company will expand its Fulfilment and Brand Verification (FBV) network to enable next-day delivery across metro and tier-2 cities, enhancing its omnichannel D2C strategy.
It had previously raised $4 million in seed funding led by Surge, with PeerCapital, All In Capital and Better Capital participating too, in November 2023.
Founded in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra, Vaaree operates a curated marketplace for home and soft furnishings, sourcing directly from export-grade factories and targeting Indian consumers with mid- to premium-priced décor.
Vaaree operates on a factory-to-home D2C model. The brand sources directly from export-grade manufacturers, ensuring premium quality at mid-range prices.
Vaaree offers over 80,000 SKUs across soft furnishings, kitchenware, lighting, and other home categories.
This fresh capital injection marks a significant step in Vaaree’s mission to become a household name in India’s direct-to-consumer home and living category.
Garima Luthra, co-founder, Vaaree, said, “At Vaaree, we’re building for the Indian home with speed, soul, and smarts. This capital helps us go faster. Launching AI-powered styling with VibeCheck, enabling next-day deliveries through our FBV network, and taking our brand deeper into India. Grateful to our early investors who’ve backed us from Day zero and pushed us to keep raising the bar for our customers.”
