V Spark Communications, a brand and communications consultancy, has secured the PR and influencer engagement mandate for UBON, a consumer electronics and mobile accessories brand.
With this collaboration, V Spark will lead UBON’s national communication strategy, while also deepening its visibility and engagement across Tier 2 and Tier 3 markets.
From handling all strategic media communications to executing immersive influencer campaigns, V Spark’s role is not just to generate noise, but to build meaningful and measurable brand moments that connect UBON with India’s rising tech-savvy audience.
V Spark’s mandate includes a fresh storytelling approach that reflects UBON’s energetic, trend-driven DNA. From product launches and lifestyle positioning to strategic thought leadership and creator collaborations, the agency is curating conversations that put UBON at the intersection of tech, culture, and youth engagement.
Recognizing the shifting digital consumption patterns and purchase behaviour beyond metro cities, V Spark is rolling out the local media outreach plan. The agency is pitching targeted stories in Tier 2 and Tier 3 markets to build localized trust, increase aspirational value, and drive real conversations around UBON’s affordability, along with accessibility and youth-centric innovation.
The partnership also brings to life a creator-driven influencer strategy, working with micro and mid-tier influencers across platforms like Instagram, YouTube, and ShareChat, especially in vernacular languages, that ensure UBON reaches consumers where they spend time and trust content.
Kanika Chhabra, Founder, V Spark Communications, said, “India’s next 500 million digital consumers are not confined to the metros—they live in cities like Kanpur, Surat, Bhopal, Patna, and Guwahati. Our goal is to establish UBON into a household name in these high-potential, under-tapped regions. By pairing regional PR along with influencer storytelling and the product-led narratives, we aim to make UBON not just visible, but culturally relevant across India.”
Lalit Arora, Co-Founder, UBON, said, “UBON is not just a brand—it’s an experience of tech innovation that should be accessible to every young Indian. V Spark’s sharp understanding of regional storytelling and modern consumer psychology makes them an ideal partner in this phase of growth.”
