Usha International has extended its partnership with MI Emirates as an Official Partner for the upcoming edition of the International League T20 (ILT20 2026), scheduled from December 2, 2025, to January 4, 2026.
The second year of partnership with MI Emirates further amplifies Usha’s global cricket footprint.
MI Emirates is preparing for the upcoming season, and Usha International is continuing its partnership with the team, engaging fans through meet-and-greet sessions with select players and digital activities on the team’s social media, including contests like “Pick the Wrong’Un” and “Player of the Match,” along with signed memorabilia giveaways.
Komal Mehra, Head – Sports Initiatives & Associations, Usha International, said, “Our partnership with MI Emirates has been built on trust, shared values, and a passion for sporting excellence. This association reflects Usha’s belief in the power of sport to inspire active lifestyles across cultures and geographies. The League is fast emerging as a truly global tournament and gives us a broader platform to connect with fans in a new region and be part of this high-energy cricketing experience.”
An MI Emirates spokesperson said, “Usha International has been a partner that shares our passion for cricket and dedication to creating memorable experiences for our fans. Usha’s unwavering support over the years has been integral to our journey, and we are delighted to continue this successful partnership and leverage our combined reach to inspire the next generation of cricket fans across the UAE.”
Beyond its collaboration with MI Emirates, Usha supports a range of sports initiatives across India, including Ultimate Flying Disc, football, ladies’ amateur and junior golf, and cricket for the deaf. The brand also promotes sports for the visually challenged and works to sustain traditional Indian sports such as Kalaripayattu, Mallakhamb, Siat Khnam, Thang-Ta, Turai Kabaddi, Yoga, and Silambam.
ILT20 2026 features six franchises and is slated from 2nd December 2025 to 4th January 2026. 34 high-intensity matches will be held across match venues in Abu Dhabi, Sharjah, and Dubai, which will host both the kick-off and the finale. League matches will be aired exclusively on Zee’s linear television network and its OTT platform ZEE5, reaching audiences across India and around the world.
