Unilever has signed an agreement to acquire Dr. Squatch, a men’s personal care brand from Summit Partners, a growth equity firm.
Dr. Squatch is a natural men’s soap and personal care company that offers products such as natural cold process bar soap, body wash, deodorant, hair care, lip balm, and cologne.
Dr. Squatch was founded by Jack Haldrup in 2013. Summit Partners invested in Dr. Squatch in 2022, acquiring a majority stake to help the company grow and professionalize its operations.
Dr. Squatch is distributed through digital commerce, retail and direct-to-consumer channels, primarily in North America and Europe.
While terms of the deal were not disclosed, reports suggest the deal could value Dr. Squatch at up to $2 billion, with 2024 revenues surpassing $400 million.
The transaction is expected to close later this year, subject to customary regulatory approvals and closing conditions.
Fabian Garcia, President of Unilever Personal Care said, “I am thrilled to welcome Dr. Squatch into the Unilever family. Dr. Squatch has built a solid foundation and loyal following with highly desirable products and clever digital engagement strategies. Building on its success in the US, we are excited to scale the brand internationally and complement our offering in the fast-growing men’s personal care segment.”
Josh Friedman, CEO of Dr. Squatch said, “I am incredibly proud of what the Dr. Squatch team has achieved thus far. Our mission at Dr. Squatch is to inspire and educate men to be happier and healthier, and we’re excited about our ability to amplify our brand and mission in this next chapter with Unilever. We’re just getting started at Dr. Squatch, and we are thrilled about the opportunity to advance the brand’s scale, reach new heights internationally, and entertain and positively connect with more consumers seeking high-quality, natural products around the world.”
