Uni Seoul, a contemporary lifestyle brand has raised ₹5 crore in a seed funding round led by Sauce VC, a venture capital fund known for backing early-stage consumer brands.
The round also saw participation from Panthera Peak Ventures, Arun Venkatachalam, a Murugappa Group executive and active angel investor; Mokobara co-founders Sangeet Agrawal and Navin Parwal; and Yogesh Kabra, Founder, XYXX.
The funds raised will be used to expand its physical retail presence with flagship stores in key metro: Bengaluru, Hyderabad, and Chennai.
The funds raised will be also used to broaden its product categories through new private labels, revamp its digital D2C platform, and strengthen quick-commerce capabilities.
Additionally, the brand will focus on community-led marketing and enhance its supply chain to support scale with efficiency and quality.
“We’re building Uni Seoul to make everyday living more joyful through design-first, affordable products. Being backed by Sauce VC—known for nurturing some of India’s most loved consumer brands—is a huge validation of our vision and with the support of experienced D2C pioneers and established angels, we’re excited to channel that experience into scaling the brand that brings joy to millions, every single day,” said Mohit Khurana, Co-founder, CEO, Uni Seoul.
“Gaurav and Mohit, with their extensive retail experience, have set out on a mission to bring joy to shoppers seeking well-designed, affordable, and globally aesthetic products across multiple categories, often purchased on impulse. This format has seen immense success across Asia, and with rising incomes, we anticipate a similar trajectory in India,” said Manu Chandra, Founder & Partner, Sauce VC.
Founded in 2023 by Gaurav Karmani and Mohit Khurana, Uni Seoul offers a curated range of high-quality, affordable lifestyle products spanning home & living, personal care, gifting, and fashion accessories. With four profitable offline stores already operational in Pune, Hyderabad, Bangalore, and Nashik, the brand is now gearing up to expand its footprint in Tier 1 cities.
