Ugaoo, a gardening company, has announced actor Jackie Shroff as its brand ambassador.
Jackie’s association with Ugaoo launches with a high-impact campaign film conceptualised by Thought Over Design and produced by Cathect Studios. Set in a cozy living room, the film opens on a dramatic note with a distraught plant parent grieving over her wilted Alocasia. Jackie consoles her in his signature style, ordering a fresh one from Ugaoo, with the promise of a longer and healthier plant for life. The film ends with the unforgettable line, “Ugaoo, Bhidu, Ugaoo,” blending emotion, humour, and plant care into a perfectly potted story.
Siddhant Bhalinge, Founder & CEO of Ugaoo, said, “Jackie Shroff is not just a face, he’s a feeling. For years, we’ve worked to make plants a part of India’s emotional and cultural fabric. And Jackie embodies everything we believe in: he’s playful, rooted, and passionately green. There is nobody we would have worked with in this capacity — it was Jackie or no one. As we prepare to expand across Bharat, his presence brings instant relatability, timeless credibility, and a refreshing sense of fun to our story.”
Jackie Shroff said, “Plants aren’t just decor; they’re companions, therapy, and a connection to life. Putting my hands in the soil brings me peace. Associating with Ugaoo is a no-brainer; they’re spreading a green movement across India. Together, we’re nurturing a generation that values nature. I’m glad to be a part of this mission, inspiring others to live rooted and connected.”
